Search Engine Optimisation

Search Engine Optimisation, often shorten to SEO, refers to the process of making your website visible to the search engines and getting it to rank highly for keywords relating to your website or business.  Being listed in the major search engines such as Google, Yahoo and MSN is vital to the success of your online presence and possibly business survival.

The Search Engine Optimisation process consists of two elements:

  1. Onsite Optimisation
  2. Link Building

Onsite Optimisation
Onsite Optimisation refers to the process of updating your website so when the search engines sends their robots to visits your website, it can crawl through all the pages of your website, read the necessary content on your website and understand what your website is about. After doing this, the search engine robot can index your website for the keywords relating to your website or business.

Link Building
Link Building refers to the process of acquiring links from quality websites pointing to your website.  These incoming links should contain your keywords and should be pointing at the appropriate page on your website. Think of each incoming link to your website as a vote for your website and every link from your website to another website as you voting for someone else. Ideally, your website should be receiving more votes and it giving out votes. Furthermore, not all incoming links are of the same quality, some incoming links are more highly regarded than other so it’s important to find links from quality websites and not just links from any websites to point to your website.

Of the two, the Link Building is more important as the search engines knows you can change the content of your website (onsite optimisation) but it’s harder to control the amount of links pointing at your website (link building). Thus, the search engines give more consideration to the link building aspect. The benefit of onsite optimisation is to ensure that every keyword that is ranked for your website, it is ranked at the highest position possible in the search engines, compared to where it would be ranked if no onsite optimisation were done.

To have a successful SEO campaign, you need to do both Onsite Optimisation and Link Building.